We have done some of the biggest homes in Pakistan. So, if I was racist, the impact is massive. Sometimes getting it all done is really hard. Lawn Royals: Sana and Safinaz. When I moved to New York, something about Pakistan kept calling me back. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? We did it purely out of choice. The day they published their 100th issue was a major miracle moment for her. According to an American-business magazine' Forbes, ' 2020 he is 7th richest Pakistani with a net worth of 1.5 billion US dollars. Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. [1] In 2014, they celebrated their Silver Jubilee on completion of 25 years of their retailing history. SH: Unlike other fields there are no professionals, so people learn with you on the job and then someone else poaches them because retail is such a small field. You take a motif, you merge and change and take ownership of it. If you can dream it, you can do it.. Fashion never stops. With so much misinformation being disseminated via various channels (mainly looking at you, WhatsApp) in light of the Covid-19 pandemic, the latest celebrity to become a victim of false claims is Sana Hashwani of designer duo Sana Safinaz. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. Prt accounts for only 10% of the market, but what it offers is convenience; it makes the brand accessible and opens up new avenues. We are going to be at this for some time. Before Pinterest and the internet, references came from books, museums and other sources. By Web Desk. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. sana hashwani corona test . Let me explain. PHOTO: FILE Designer duo Sana and Safinaz were spotted at the launch of their pret store in Lahore on June 3. Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 Some moments are yours and should just be yours so I try and do that. But along with their sense of evolution, its also their attitude that has dictated their success. We started retail, not knowing a thing about it. Especially for girls in this misogynistic society. Women unnecessarily make themselves go through the guilt of not doing enough. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. Education matters. SH: Getting there. For example, our new muslin line is only distributed through our stores. You have to keep on innovating," Safinaz says with absolute clarity. After graduating from Smith College in USA, she picked a career in investment banking but life took an unexpected turn when recession hit and the next thing Salina knew, she was out of a job. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. Very admirable ladies.have created millions of jobs. Sana Safinaz Lawn Collection 2014 - 'A Combination of Two Designers' August 22, 2022; 0 Comments; Sana Hashwani and Safinaz Mureen. "The minute we dont have it we start to get bored. If youre trying to be on a level playing field with men, I think young girls need to gather themselves and have the confidence to ask for equal treatment. Working for them has been one of the best decisions I ever made.. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? You need to keep focusing on taking it forward. There isnt an iota of insecurity in what shes doing; Safinaz is generous and is going out of her way to help. We were two recently married society girls and people sort of felt sorry for us because we worked. We have just entered the prt field and it is a tremendous challenge. Saadia Qamar March 20, 2011. Its something we have to change. Whatever weakness I highlight; workplace pressure, home pressure, kids demands, husbands demands, one thing everyone has to be very clear about, is their goals. I still remember the first few luxury collections that swept the nations women away and caused major hysteria at exhibitions and sales. March 23, 2020. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. Her salon is her second home and a safe zen place for her clients. I consider myself a work in progress. Sanas journey began as a student in New York. But what you need to do is push yourself harder, organize yourself, and prioritise what is important. There are moments of weakness, she admits, when one is on the go all the time, trying to do so many things simultaneously. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. This way, even after 5 years of not working professionally, she was able to retain all her knowledge. Amin A. Hashwani. We have entered the next level with prt and are investing in the product and the brand. When you have that kind of commitment, your product is naturally much better. At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. With a heart of gold and a cheerful demeanor, Miracle Woman Sehr Kazmi knows well how to juggle motherhood and work. It was truly amazing seeing the response the audience gave to both shows and I felt exhilarated. But after becoming a mother my perception of life has changed. Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. Retail is limitless and you have to keep adding something new. I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. Theyve broken the glass ceiling, to say the least. Currently Im working as COO of AKU hospital, clinical labs and outreach services. Youre sitting with 20 heads now that are putting in effort together, thats very exciting. Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. However, the company was nationalised in 1973. A: What are the main challenges for fashion as an industry? quite shameful designs that 99% people in the country cannot wear, and cannot afford. Now its a new world, and hundreds of designs and motifs come off the internet. Again it was not a big vision; we said lets start this and see where it goes. You cant make this work alone; its not possible. Sadruddin Hashwani has become the first businessman to receive Pakistan's top civilian award: Nishan-e-Imtiaz. Safinaz is married to Sana's brother. [1][2], Born in Karachi, Sind Province, British India into a Sindhi Khoja Shia Muslim family. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. Karachista is Pakistan's top news, entertainment, music fashion website. On this Wikipedia the language links are at the top of the page across from the article title. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. In fact every day there are moments of weakness. When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. Therefore, when the going gets tough, Bina goes for vacations and switches off from her busy life. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. Your focus changes once you become a mother. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 She also loves spending time with her husband, we are one team, once a week we have date night.. Due to her versatile nature she is well known among her fans across the country. In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. "Our first ever show was a disaster; I remember Safinaz cried after it. If you start thinking like that, youll be able to figure out your way through any situation. The point is to keep moving forward and not letting difficult situations to pull you down. Amin A. Hashwani is Chief Executive Officer & Executive Director at Landmark Spinning Industries Ltd. R they both sisters, both are doing grt job. I tested positive Sunday night the day I arrived and have been in quarantine since the flight. So, you know, everything excites you.". Sana and I have no knowledge of retail; we are learning day to day. We are a tiny business, for me it felt super uber cool to have my name up there. In fact, were looking forward to it! We have always gone into things by telling each other that we could do it, and we made a success of it. Came straight home into quarantine as any responsible adult who has travelled abroad should do. Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. Both of the hotels were converted into Marriott brand in 1990s. Until recently, we were completely hands-on and did everything ourselves, but we have realised this will not work anymore. Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. "It does, but you have to rise above it," responds Safinaz. The fine-line comes when the design is copyrighted or if you use the design of a living artist. I dont think the government realises the severity of the problem copying is a huge issue; it is an industry wide problem. SM: We are too young; just two and half years into it. Anugerah. No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. At the end of the day when I go home, I am motivated and excited to see them, she explains. While she loves her work, Sehrs Miracle Moment is her set of twins. All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. I am what I am because of the unrelenting love and tolerance shown towards me by my mother. SANA HASHWANI: We love both the business and the design aspect. She believes that if one pursues progress then every setback and every challenge is motivation to work even harder. She unwinds with TV shows, reads books, and hangs out with friends and family. Nothing is impossible. Suddenly, change came when Karma, HSY and Maria B. came on the scene. March 24, 2020. In lawn you can take a legal route because theres too much money involved. Then 18 years ago we went into lawn and five years ago we started doing lawn totally on our own. Today India looks at our industry; their prt market is not as organised as ours. You have to protect your business smartly. Such a time too, passes.. I will miss the fashion week and it will not be the end of the world. Mehr gives maximum time to her children while they are up but after their bedtime its all about self-love. People dont understand the value of time; they stumble to their 11 am meetings at 1. Tremendous scope; it is now about engaging and we are at the stage where the public is engaging with us. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. ""One of the recipes for success is failure as well," Sana is honest to admit. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. SM: When you see someone walking down the street wearing your print, it gives you a high, because you realise that you can actually determine and change fashion. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. I come from a family of very hardworking women. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. Just be confident and believe in yourself. But 27 years cant all be smooth sailing. She did not have a plan B for her career and the only option she had was to switch to commerce. Proud of the two entrepreneurs who made it big on their own in-spite of their privileged backgrounds. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? Sana has been blessed with incredible support from her family, friends, and husband. Sometimes you need to take a detour even when the goalpost is within your sight. Salina has also launched Salina Cosmetics which is an all organic beauty product range. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. Mehrs children are her little miracles. "Weve outgrown different phases. However, she is quick in dealing with them. We provide you with the latest breaking news and videos straight from the entertainment industry. That doesnt mean you should be cold but know what is best for you- emotional health is very important and it should start at the level of our children where we teach them how to deal with their emotions and how to be confident with their presentation., Even women like Sadaf who are very passionate about their work, feel weak at times. Be proud to be brown! We saw that no one else was doing designer lawn, so we took it on ourselves and took the brand from X to Y. From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. When the mother works, it reflects in the mindset of her children.. She wasnt the best student, pass percentage was low and there were only a handful of women in the field. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. The statement was published at Sana Safinaz's official Instagram handle. What is the use of it? . After Shaguftas children got older, she switched back to a full time job. Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. What part of your business excites you the most? "Were changing the concept of bridal clothing in Pakistan, were trying to add more stuff to it and weve even started our own couture page for it. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. Somewhere between her studies, family, and career she lost sight of herself. "Our finger is always on the buzzer," says Safinaz. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. At Sana Safinaz there is always something happening - theres even a store raid and bloggers meet for their 2019 luxury lawn this week - and it happens with good taste and creativity. After that we decided that we are going to do lawn on our own. March on, Ladies! Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. They have . If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. But the industry has won accolades and made fashion shine. You should just focus on yourself and your work. SM: In this business PR is very important. There have been many moments when we wanted to quit. I design lawn entirely on my own. It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. A: After prt are you contemplating another big project? She strongly believes that whatever happens, happens for a reason.