40 vs Crown Royal: (Which Whisky Wins? A classic combo, simple yet tasty! Richer than the flagship Crown Royal, but still quite clean on the palate. The mash bill is a term distillers use to describe the list of grain ingredients used during fermentation. Black Velvet vs Seagram's 7: Which Whisky Wins? During prohibition in the United States, the owners of the company reportedly participated in bootlegging operations to bring their product into the US, and as a result paid $1.5 million in fines in 1930 (significantly less than the $60 million the US . This is a bottom of the barrel (pardon the pun) Canadian whisky, thats really not even worth the bottom dollar you might pay. Region: Quebec | Grain: Corn, rye | ABV: 42% | Tasting Notes: Vanilla, honey, spice. Canadian Club vs Seagram's VO: Which Whiskey Wins? here to send us a message. Among our brands are some of the most highly prized spirits. Aging length is not disclosed but must be at least 3 years. Pre-Prohibition Old Overholt and 1948 Old Grand Dad. When Canadian Club burst forth with the Damn Right Your Dad Drank It campaign in roughly 2009 I was envious VO had not done that work. Canadian Club 1957 and . VO was a staple in my home in the 70s through 90s; my dad swore by it. Last time, we checked out Canadian Club, the iconic brand that, at one point or another, could be found on most of our shelves. Lot 0653, Mar 18, 2023 Sherry. Just had the best swig together. It has 1.5 million barrels aging in 51 barrel warehouses near Lake Manitoba. This whiskey has a fair amount of spice that feels on the first sips. As you let it develop caramel and a fruity note pop-up. According to the website, the rye, malted rye, and malted barley mashes are produced using both a column and pot still. Sprite uses sodium citrate in its formula, while 7UP uses potassium citrate. Crown Royal Deluxe is a blend of 50 different whiskies from 5 different mash bills. Berkele Sour Mash Whiskey, Bonded . One of the only unifying rules of Canadian whisky is aging: All whiskies have to be aged a minimum of three years, though a lot get a lot more time . That would mean you can drink around 4 shots or whiskey to get drunk. VO Gold really is an upgrade over VO. Seagrams was a Canadian Whisky headquartered in Montreal. Crown Royal is not a rye whiskey but you can tell that there is a high rye content in the mash bill. Taste offers vanilla and an artificial caramel note, along sugary sweetness. [] Seagrams 7 is bad, yet drinkable. Seagram's Gin 1.75L . Best poured in the two included branded shot glasses, this whisky offers a silky texture and hints of oak and sweet vanilla. And then, What can we do to VO to make it different but still recognizably VO? We decided to go with a whiskey that would be brighter. As a young man, he moved to Detroit, Michigan, and was introduced to the art of distilling. Crown Royal Special Reserve 95 points- Whisky Advocate "Creamy, silky texture on the palate. What did we have to lose? 750 ml Seagram's VO Whiskey 1.75 Liter. LLC. Its so tasty I started reading about VO online, and thats when I realized the bottle is probably from the 90s. Scotch and coke is a popular night club drink in many southern European countries, and its normally a J&B or Ballantines and coke, not just any old Scotch. Pick Up In stock. Canadian Club utilizes used bourbon barrels to mature all its various component whiskies. Heres how Art Peterson described what happened with the product formulation: Drew Mayville was part of the team and in on the creation of the brand. [] Learn how it compares against Crown Royal Deluxe. VO is very similar to Seagrams 7 and you can make all of your favorite Canadian whiskey drinks with it, but the VO version just makes everything a little bit smoother. How many 16 oz bottles of water is a liter. Diageo. |-- Topic Forums Arthur, thanks for that great story. Seagram's VO Gold. . At just approximately $23 per 700 ml bottle, it is slightly cheaper than Crown Royal, which comes at about $27 per 750 ml bottle, but much costlier than Jim Beam, which costs around $15 per 750 ml bottle.All three have an 80-proof, or 40-percent alcohol by volume (ABV) content. Votre adresse e-mail ne sera pas publie. Black Velvet Reserve - $14. Each hand-cut crystal decanter was encased in a royal purple satchel with actual gold stitching and cordage. The finish is short-lived with very little warmth, leaving an aftertaste of something that resembles caramel. Seagrams is inoffensive, but lacks in texture, aroma and flavor, although it comes with a bitter finish making it a bad sipper. Hello! Stinger after dinner. But the strength of the brand came from the blenders and the marketers. . By the early 1990s, consumer liquor preferences had leaned to clear spirits in general and vodka in particular, so whiskies (with a few exceptions) suffered volume declines. And, thanks for reading the blog. about 27 years ago, went to a party and had crown & 7, got so sick, never touched bourbon or whiskey ever again. Definitely, not the most interesting whisky in the world but theres nothing terrible about it and can get the job done when looking for a smooth whisky to make cocktails. Fellow lemon-lime sodas Sprite and Mountain Dew are the third and fourth best-selling soda brands. A number of years ago I was a rabid drinker of Canadian Club until they changed the label and more importantly the taste. Seagram's VO Canadian Whisky (77) Silk Tassel Canadian Whisky (78) Stalk & Barrel Blue Blend . It's a whiskey in name and technicality only because 3/4 of it is GNS (vodka) making it, essentially, a whiskey flavored vodka. [] the Crown Royal is smooth and polite as a good Canadian. Dave Z Whiskey Ads-Your Choice-Seven 7 Crown-Crown Royal-Seagram's VO-Ready To Frame . VO Gold is the best Canadian whiskey on the US market. Including the ribbon. And thanks for reading my blog. The finish has a medium length, leaving a lingering bitter aftertaste. 26 days ago Authors. Foodly Experts Made at the Sazeracs Old Montreal Distillery in. Yes our VO,very own time in isolation. Too bad I can't remember them! At Sazerac, we strive to delight the consumer.. This whisky is produced in mass in the Gimli Distillery in Manitoba. Required fields are marked *. Canadian is far from my first choice of whisky. Crown Royal - The original Crown Royal whiskey was only available in Canada until 1964. He told us that during the war, the VO ribbon was referred to as a short timers ribbon. Crown Royal | 15 . Nose:Relatively mellow oak, black pepper, vanilla and bit of leather. Walkers whisky palace was fit for royalty, and so was his whisky. Learn how it compares to the Crown Royal Deluxe! 1972 Seagram's Crown Royal Vintage Print Ad, The Purple Sack, Spoiled for Life, Retro Classic Advertisement, Christmas Gift, Wall Decor, Bar . Throw it down with some ginger ale, 7-Up or Coke and it even becomes enjoyable but definitely not something to drink neat. Crown Royal Black - Introduced in 2010, this is a darker and stronger whisky that is sold in a black felt bag. So, he built a distillery near Windsor, Ontario, on the other side of the Detroit River about two miles away from downtown Detroit as the crow flies. Crown Royal Reserve - Launched in 1992, this version of Crown Royal is . This was produced by Joseph E. Seagram at their former distillery in Waterloo, Ontario. Canadian Club vs Seagram's VO: Which Whiskey Wins? 78.8 /ml. Long story short, I bought a new bottle of VO to compare and its sadly nowhere near as good. Posted on Published: November 16, 2022- Last updated: February 7, 2023. If Canadian Club didnt have much to it, V.O. V.O. The Crown Royal product line is broken up into the Signature Series, Flavor Series, and Master Series. It was Mr. Sams favourite. Seagram's VO Whiskey 1.75 Liter. I have been enjoying VO since 1979. heres the website If you were a REAL Canadian whiskey reviewer, youd be the better man & take a fresh look at Black Velvet . Crown Royal Maple Finished? Led by John Hartrey, the marketing folks came up with a totally unique idea; never done before but used by others afterward. As you let it develop caramel and a fruity note pop-up. The reason I tell this convoluted tale is because when they closed, the surviving brother gave me a bottle of VO from their bar. A refined collection of our most celebrated and exclusive spirits. Big Forums He would have been a late contemporary of Dr. James C. Crow, who was instrumental in advancing the art of aging spirit in wood barrels to mellow and improve the flavor of the finished whiskey offering. There is a nail polish note at first followed by apricot, lemon and rye spice. 1943 Seagram's 7 Crown Seven Whiskey "Day Of Thanks" Thanksgiving Color Print Ad. Its easy drinking with a touch of spice like a Whiskey Ginger turned down a notch for easy at-home drinking. Seagrams Seven Crown, also called Seagrams Seven, is a blended American whiskey produced by Diageo under the Seagram name. Rich & Rare Reserve Canadian Whisky - $17. It's All Crown Royal. Today's whiskey review is the first 7 in the 7&7: Seagram's 7 Crown American Blended Whiskey. Back when ebay us permitted liquor sales from individuals (even as recently as 2 years ago, I think it was banned by then but the bottles slipped through as collectibles) I would buy these old tax stamp VOs with 1970s and 1960s dates for $50-$60, sometimes even less. 6 days Left Rare Perfection 15 Yr Cask Str. This was during the time that Edgar Jr was involved in Hollywood. Home Between the two brands, youll have your hands full trying to taste through the series. Hello, Ryan. Seagrams 7 is bad, yet drinkable. Forty Creek Barrel Select . It comes in a purple felt-like bag with a gold tasselled drawstring. Then, he expanded into distillation with the creation of the Distillers Corporation in 1924. On the palate, Seagram's VO feels thin and watered-down lacking in . Shop for the best selection of Seagram's Spirits at Total Wine & More. It has notes of pepper, vanilla, ginger, rye, spice, fruits, and dry grain. The Hiram Walker & Sons site may have incorporated 100 percent rye runs into their production schedule. http://en.wikipedia.org/wiki/Alberta_Premium. Arthur. Its tough to get alcohol burning on your nostrils at 40%, but here we are. The new bottle is also lacking the 6 year age statement of the old bottle, so it seems this is not the same stuff they were making in the 90s. Ah, interesting post! Canadian Club offers 9, 12 and older bottlings. Just saying. V.O. Youre right as a brand loses its consumers, there often is a move toward cost cutting which causes more consumers to abandon the brand and so a vicious cycle begins. . 1 brand of Canadian whisky in global sales, while Canadian Mist is No. Tongue: Delicate mouthfeel, with flavors of almond, cherry, honey, toffee, baking spices clove and vanilla. Family tradition states that "V.O." stands for "Very Own," as this was a whisky blend created for Joseph E. Seagram's own family. Both are 80 proof, have no age statement, and from Canada.Seagram's VO- introduced in 2011. They knew that, because they were between our ages they would have me as a customer long after my dad would not need a barber. 20 Last Updated. Foodly Experts As a Beam Suntory brand, the barrels will come from the Beam family of brands Jim Beam, Makers Mark, Knob Creek, Old Crow, Basil Haydens, Bakers, Old Grand-Dad, etc. Nose: Nail polish, apricot, lemon, rye. 1.75 L Tanqueray Gin 750ml (94.6 Proof) $30.49. Quite a story.Thanks for sharing and thanks for reading my blog. Edited on Mon Feb-26-07 10:15 PM by ironflange, Edited on Mon Feb-26-07 10:37 PM by smtpgirl. In 1903, Samuel Bronfman became a liquor distributor. Like Chivas used to be years ago. As a Diageo brand, it will pull used barrels from brands like Bulleit, Blade and Bow, George Dickel and I.W. It included farmland and flour mill, fermentation tanks and stills. Mash bill is undisclosed. Wish they would bring it back. A taste challenge! Palate:Mellow vanilla, bit of brown sugar, caramel, vanilla. I thought it might be due to the age difference, but the new bottle has has also lost its age statement in addition to the ribbon. VarietyRetro. Seagram's 100 Pipers: Grain. No, VO is a different whiskey made by Seagrams. really doesnt have much to it. A "Dawn Busters" taste challenge! Nose is faint and sweet, with notes of vanilla, caramel, pear and whiff of ethanol coming behind. Please do not change . My only drink of choice is V.O. Grab some popcorn boys, these two Canadian whisky juggernauts are about to drop the gloves! Our 80-proof whisky provides a refined flavor that enhances any cocktail party or celebration. I read that the brand was launched in 1913. It is comprised of 25% straight whiskey and 75% neutral grain. LEARN MORE . 4. Forum Categories Thanks for reading the blog! Crown Royal Deluxe is a blend of 50 different whiskies from 5 different mash bills. It was a contest whereby you and 20 of your friends could win a dinner with Art Peterson, followed by an expert tasting with him. I dont know for sure but perhaps because VO has changed owners that might have something to do with it. Learn how it compares to the Jack Daniels! Seagram's VO blended whisky is like a B class movie, which has a reputation of being a classic film: everybody knows it's not that good but there are some elements, that make it above the average. 14 janvier 2022, 23 h 39 min. Later, during American Prohibition, this route would be utilized by smugglers including Al Capone to ferry Canadian whisky into the United States for distribution to speakeasies across the countries. With its smooth sweet taste and creamy vanilla finish, Seagram's 7 Crown approachable and smooth taste profile stands up against today's biggest shot brands. It was built as a model town by the leading architects of the period. He filled his first barrels in 1854. Finish: Light and mellow, with vanilla, toffee, chocolate and orange peel. [], Copyright 2023 Whisky, Whiskey & Bourbon | Trellis Framework by Mediavine, Seagrams 7 vs Seagrams VO: Price comparison. Canadian Club vs Seagram's 7: Which Whisky Wins? Discover the differences between Crown Royal and Seagrams 7 in this in-depth comparison and decide which whisky is better for You! Well, no one really knows. Exceptionally smooth American blended whiskey with real honey and natural flavors. On the palate, Crown Royal feels thin and watered-down lacking in body. USD$18.94 (C$26.80 at time of writing) found at Total Wine and More, Florida. Brand loyalty is strong whether Scotch is mixed or served straight. For this reason, most whisky lovers will agree that Crown Royal will likely come out on top in a blind tasting. The VO was launched to celebrate Joseph Seagrams son, Thomas, upon his wedding. Im not sure. Click I have two bottles of the 13-yr dated 1922, and given Canadian tax strips they were bottled in 1935. It was under my watch at Seagram that VOs decline accelerated and VO Gold was created. $29.99. There is a nail polish note at first followed by apricot, lemon and rye spice. The finish has a medium length, leaving a lingering bitter aftertaste. There are a few facts worth knowing about Seagrams 7: Prices are approximate and stated in USD: Neither Crown Royal nor Seagrams are Canadian as they are owned by London, UK based Diageo, who has a portfolio of more than 200 brands, being Johhnie Walker the most famous. Crown Royal might not be the most interesting whisky in the world yet its immensely better than the Seagrams VO which is a bottom-dweller only suitable to make cocktails on the cheap. 5 out of 5 stars (209) . First, you might say that these brands have seen better days and why would a company like Sazerac, with a full and lush portfolio, want these brands. Seagram's VO Canadian Whiskey 1.75L. I will be using the rebate to stock up. How does Starbucks choose curbside pickup? This might consist of a beer still that produces low wines that are then fed into a copper pot to might new make spirit but it would be impossible to know for sure without speaking to a member of the production staff. Courtesy of Drizly. Canada- A blend of over fifty separate whiskies that have been aged a minimum of six years. It continued to be a major tourist attraction and venue for weddings and corporate events until it was closed to the public in March 2017. Little did the geniuses at the consulting firm (or many of us) know that it played a role in the Viet Nam war. Is Vo a whiskey? However, the lower Value segment pricing of Canadian Club 1858 means that it is an excellent introductory brand to those new to the whisky category or curious about the differences between the two segments. No website listing. blend, blended, canada, canadian, review, seagrams, v.o., vo, , whisky. If you . Crown Royal whisky is a medium bodied whisky, with enough mouthfeel to be enjoyed on its own, but it is also light enough for mixing. Got a message for Democratic Underground? Les champs obligatoires sont indiqus avec. I have an Unopened 1969 Canadian Club CC, Unopened 1970 Canadian Club CC, Unopened 1968 Seagram's VO. Thanks Jennifer. Seagram's. It was the time of Madmen and cocktail culture, and Canadian whisky, already strong, thrived. There are a few facts worth knowing about Seagrams 7: The nose if faint, almost non-existent. There are a few facts worth knowing about the Seagram's VO: Bottled at 80 proof. |-- DU Groups I think the design changed in the 1930s and the age had already dropped to 6 years. Both are 80 proof and from Canada.VO Gold- introduced by Seagram's in 1998. As a long time Seagrams drinker, Ive always liked Crown Royal best, 7 next, and VO last. https://www.sazerac.com/our-brands/sazerac-brands/seagrams.html Nonsense. Rye mashes can be overly elastic, causing them to gum up the still, and many producers either didnt want to deal with the mess or relied on some portion of malted barley to produce enzymes for saccharification. It has a copper hue and russet color. And it included livestock, which benefited from spent grain from fermentation which reduced waste. 3. My question is, is this whiskey good to drink, and does it have any value. ), Which is the Best Cheap Canadian Whisky? To my knowledge its never been a premium product, while VO was definitely marketed that way in the past. 14 janvier 2022, 23 h 55 min, by I dont recall VO being THAT bad. Four years later, the company acquired Joseph E. Seagram & Sons instantly making Bronfman one of the biggest names in whisky in North America. The distillery now known as Hiram Walker & Sons has been the only North American distillery to have been granted a royal warrant, and the whiskies made there have been a part of royal functions of the courts of British monarchs Queen Victoria, Edward VII, George V, George VI and Elizabeth II. History. Thanks for sharing this story Jim. https://www.sazerac.com/our-brands/sazerac-brands/seagrams.html, Revel Avila: A New Agave Spirit and Category, Welcome to California: Racquet Club Spirits, The Best Dirty Shirley: More than the drink of the summer. Its unusually sour. If you want to toast the channel:1) Upload your video toas. The tax stamp dates the youngest vintage in the blend to 1961. Thanks to you and my late barbers, I am enjoying my first glass. Phillips Distilling Revel Stroke Pecan - $15. 6 days Left Seagram's Crown Royal Canadian Whisky $50. Description: In the glass, Crown Royal has surprisingly healthy legs at 80-proof. More about that ribbon in a moment. Seagrams was a Canadian Whisky company headquartered in Montreal. I prefer VO. Its owned by the Coca-Cola company. Aging length is not disclosed but must be at least 3 years. Neither Canadian Club 1858 Original nor Crown Royal have age statements. The apocryphal story is that Sam Bronfman (the Seagram patriarch, known as Mr. Sam) was presented with a range of candidate products for a blended whiskey and ended up choosing the one he liked the 7th one presented to him. Overall easy to drink and inoffensive although nothing really stands out. The blend was designed in 1965 and launched first in the . Seagrams V.O. Canadian Club is produced by Beam Suntory, the North American subsidiary of Tokyo-based drinks maker Suntory. You might check on eBay. Signature Series. I tried Crown Royal and while it was smooth and sweet, it was also very bland. The other 3 were very similar; save yourself some $$ and get the VO Gold over the other two. Finish: Medium length and bitter. From the NY Times, July 25 th. Great company to work for. In so doing, we broke what classic marketers call the rule of line extensions dont line extend from a weak brand. A classic combo, simple yet tasty! Rye spice hits first, followed by artificial vanilla, sour apple and a touch of cinnamon. It was always a great whiskey, a 6-year-old Canadian blend and the aspiration of Seagram 7 drinkers looking for more and, yes, better. If you like the whisky and how its priced, typically an exceptional value at Costco, then it's worth buying. In addition to supporting most of the workers in the town, Hiram Walker also paid for public works, buildings of praise and local fire and police departments. Michael Gold. Thanks for reading the blog. Interesting story. Seagram's 7 Crown is an AMERICAN ICON with a rich heritage. Seagram's VO is a classic Canadian whisky blend, made with spirit of at least 6 years of age. Again, it is not going to fetch you a lot of money but you may get double the going rate for a current bottle of Crown Royal. Production was moved to a new Crown Royal distillery in Gimli, Manitoba in 1968, and nowadays the it is still produced . Extinct Canadian whisky, like Canadian Masterpiece Whisky . DESCRIPTION. Price-wise, Jack Daniel's is the least expensive of the three well-known whiskey brands. Of course, a lot of that has changed with the dramatic increase in craft distillers since then. Please do not change VO for the next 25 years. The Seagrams 7 very nice drink but the CC blows them both away! On the palate, I actually get medicinal grape flavor out of this one. Canadian Whiskey $60. A "Dawn Busters" taste challenge! Nick + Stef's Steakhouse offers contemporary high-design showcasing a menu combining steakhouse tradition and culinary flair. . Bottling Note. Are there many of those still around? Seagram's has a rich and storied history which can be dated back to 1857 when the Granite Mills and Waterloo Distillery Company was formed. Black Velvet vs Seagram's 7: (Which Whisky Wins? I have a 1978 bottle of Seagram's VO Canadian Whisky. the Jack Daniel days of my misspent youth. Crown Royal Peach Flavored Whisky, 750 mL, 35% ABV. Overall easy to drink and inoffensive although nothing really stands out. Both are 80 proof and from Canada.Seagram's VO- introduced in 1911. Crown Royal is a top shelf whisky; their finer varieties are as fine as any other whiskys in the world. On the other hand, Sazerac has done amazing things with brands they acquired from Seagram (think Eagle Rare and Fireball to name only two) so, a revival of the Seagram VO franchise would not be unusual or impossible. The VO is inoffensive, lacking in body and flavors, with a bitter aftertaste making it a bad sipper. Oak. The finish is pretty unremarkable; almost finishes like a vodka. Back in Vietnam 1970, we couldnt wait to get our bottle of VOmand proudly wear the shortimers ribbon. Somewhat sweet, mostly bitter finish making a bad sipper. Taste offers vanilla and an artificial caramel note, along sugary sweetness. Its sad when companies cut costs in response to the decline of a brand. Overall, the Crown Royal is smooth and polite as a good Canadian. Once I became a regular, I was invited to their Christmas parties, which became much more subdued as they got older (at one of the first I attended, there was a priest collar and all in a crap game in the corner). Why the name Seagram 7? Unwind in luxury with this convenient package of Crown Royal Fine De Luxe Blended Canadian Whisky with two Branded Shot Glasses. A "Dawn Busters" taste challenge! It is Mar 2020. []. The royals were presented with 10 cases of a whisky he called the Crown Royal that accompanied them on a train tour through Canada and the United States. STINGER you will love the taste and the flavor. Best wishes to Sazerac. Yikes. | ContactUs | PrivacyPolicy. GOOOO V.O. Last Night I cracked open the VO and the Seagrams 7 and here is how I rate them 1 thru 3. 11346. | Donate, AboutDU Tom, what great story. It was removed because it required special equipment and was expensive to produce. It is smoother and very Bourbon like. The company later collapsed and its assets were sold to companies like Coca-Cola, Pernod-Ricard and Diageo. In addition to the standard 1858 expression, Canadian Club offers a host of premium products, including 9 and 12-year expressions and a 42-year-old bottle that retails for about $300! About seven years later, Joseph Seagram joined the company and by 1911 it was known as Joseph E. Seagram & Sons. It is really not worth $40. Crown Royal is produced by London-based Diageo PLC - the largest distilled spirits maker in the world. My father also liked his V.O. Boy, those were good times. Made with the signature smoothness of traditional Crown Royal, our whisky is matured to perfection and follows the standard of excellence for Canadian . $27.49. Crown Royal Deluxe (40 percent ABV, 80 proof) is the foundation of the brand and requires a master's touch to blend 50 whiskies into the smooth whisky with oak and vanilla notes that is unmistakably Crown Royal. The casinos I go to only serve Crown Royal. Others claim that the initials . Walkerville was a large-scale version of what might be considered a grains-to-glass operation today. Lets start with the fact that the New York Stock Exchange symbol for Seagram was VO. Vintage Seagram's Gin Mini 12 Oz. I have an unopened bottle of Seagram's V.O from 1948. . Nous avons cr un lieu o lon parle autant de recettes dlicieuses et facilesque dela nourriture comme dun mode de vie amusant et dun phnomne culturel. Just wine. It makes sense that those looking to learn more about Canadian whisky might want to . Bottled at 80 proof (40% ABV). Even today, rare Crown Royal bottlings made from Waterloo and LaSalle casks fetch hundreds of dollars. Set of 4 Seagram's VO Gold Whiskey Stemmed Martini Cosmo Glasses Free Shipping. The last thing my father requested as it turns out on his deathbed was a shot of VO over ice when I came back in the evening. Crown Royal Deluxe Blended Canadian Whisky. The handsomely laid-out grounds and its original buildings continue to be a tourist attraction to this day. I also spoke with Drew Mayville, who worked on the creation of VO Gold and was the 4th and last Master Blender at Seagram, and is now the Master Blender at Sazerac. [] Learn how it compares to the Crown Royal Deluxe! Palate: Rye spice, vanilla, sour apple, cinnamon. and Rich and Rare Canadian whiskey is bottled by the same people? Crown Royal Deluxe is a blend of 50 different whiskies from 5 different mash bills. Thanks so much for this.And, thanks especially for reading my blog. Diageo focused on Crown Royal after purchasing the Seagram brands and degraded VO by putting it in a clear bottle (in Canada) and reducing the quality of the blend.